4 Ways videos boost your Marketing Strategy
- Michael Lindine
- February 28, 2022
- Blog
- Creative, Marketing, Video
- 0 Comments
Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for YouTube, Instagram, Facebook, Tick Tock, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers.
An average business publishes 18 videos each month
That one data point underscores the ever-increasing demand for video and its great value to marketing. So, what does this mean? The obvious answer is that the time is now to include video in your own digital marketing strategy. Or else, you could risk getting left behind by your competition.
1. Video can improve SEO.
HubSpot’s research showed that 65 percent of business executives polled said they visit a marketer’s website after viewing a branded video. This shows that high-quality video content boosts viewer engagement and consumer interest that can drive traffic to your website. This is crucial because traffic and click-through rates are major Google ranking factors. Therefore, the more traffic and clicks your site’s videos get, the higher your site will rank in the search engine results pages (SERPs).
With Google and other search engines getting better and better at machine learning, they can now recognize thousands of images within a video. For example, Google’s Video Intelligence API can catalog relevant keywords within a video, which could give you a huge SEO advantage, driving organic traffic to you.
Video also helps SEO because it is responsive across multiple devices. As various video platforms like Youtube and Vimeo adjust to multiple screen sizes and are optimized for mobile devices, you can reach a wider audience.
With Google’s algorithms increasingly prioritizing pages with video content in search results, it’s especially important that businesses adopt videos as part of their digital marketing strategy.
2. Video keeps users on pages longer.
The average user spends 88 percent more time on a website with video than they do with any other type of content, according to data published in a Forbes article by TJ McCue. If correct, this means that by adding videos to your website’s pages, you can increase the amount of time visitors spend on your site.
One reason may be that most people find watching videos more entertaining than reading text. Another reason might be that people tend to retain information better when it’s explained in a video. Creating product videos, how-tos, and demos can not only increase your chances of reaching your target audience, but also provide value and higher retention rates to your potential customers.
3. Video is captivating.
Video keeps viewers’ attention more than text. Why? Because video combines auditory and visual senses. In other words, video brings together two things that catch our attention: noise and movement.
Humans are highly visual creatures. In fact, people process visuals 60,000 times faster than they process text, according to a Management Information Systems Research Center study at the University of Minnesota.. Also, most of the information that comes from the brain is visual, meaning that viewers will better retain a message through video than they will through text. And because of this, the average viewer remembers 95 percent of a message when it is watched, compared to only 10% of content that was read.
4. Video is more shareable.
Social video gets 1200 percent more shares than text and image content combined, according to Wordstream data. On platforms like LinkedIn, video is shared 20 times more often than other types of content formats in the LinkedIn feed, according to Sales and Marketing Solutions. What makes videos so shareable? Because they’re not only entertaining, but also bring practical value by providing tips, tricks and hacks.
